Talking about the same, he says, “My work is always for the audience and I cannot possibly fathom promoting something that falls into the morally gray areas. I do not wish to promote such things knowing how bad it can get. I would personally feel responsible. Besides, I have a huge respect for the game and for the viewers. I don't want people to gamble, I want people to play on the ground, in the moment.”

The actor has always made it a point to keep his viewers and their well-being in mind before taking on any new projects or endorsements. Recently quite a few actors have faced a lot of flak for endorsing products that were known to cause health and lifestyle harm but Amit Sadh is one of the very few who are conscious of the impact of celebrity endorsements.